essano founders Anthony "AJ" Gadsdon and Shane Young were just 24 and 26 years old when they first started out.
Shane & AJ meet and start making hair products together - only at this stage, it was an unused bath and a trusty credit card.
Finally - After several years of producing products out of the kitchen of Shane's barber shop, they move into their first proper factory, which had only a single tank to product the goods.
AJ and Shane's hair wax product, Dominate, launches into Australia in partnership with one of the major retailers.
We're growing! With an increasing demand for Dominate, we move into our second factory in 2005 where we began pouring hair wax by hand into packaging.
In 2007, we move into our third factory to cope with an ever-increasing demand.
2014Recognizing a market gap in the women's natural skincare category, AJ and Shane set out to create affordable women's products that looked and smelt great.
Armed with the ambition to pioneer natural beauty in the international stage, the brand's manufacturing operations are relocated to its fourth factory, our current headquarters at 127 Montgomerie Road.
2016 The essano range now reaches double-figure, a key milestone for the business after initially launching only a handful of products through pharmacy and grocery partners in both New Zealand and Australia.
2016 saw the start of our launch into Asia - first into Singapore (2016), then Malaysia (2017) and China (2018).
Our international growth continues with entry into Japan and the USA market in 2020.
In the same year, the brand launches its very own online store, which ships products directly to consumers in New Zealand, Australia and the United States.
Happy birthday! We celebrated our 20th birthday in style, with an official company name change - from "Mix Limited" to "Essano Limited".